The Hertz Car Rental Corporate Video

Corporate Video • Commercial Advertising • Luxury Lifestyle

Project Summary

Tags: Corporate Video • Commercial Advertising • Luxury Lifestyle

Services: Full Script & Storyboard • 2-Day Shoot • Casting & Makeup • Drone & Gimbal Footage • Editing & Color Grading

Client: The Hertz

Date: 2024

Location: Central • Pok Fu Lam • Hong Kong–Zhuhai–Macao Bridge

Challenge

The Hertz required a corporate commercial video that could communicate its premium international rental service to both corporate partners and internal training audiences. The goal was to visually simplify complex processes — from booking to vehicle delivery — while highlighting brand partnerships and global reach across Hong Kong and China.

Despite multi-location logistics, the production encountered no major technical issues thanks to detailed pre-production planning and robust equipment preparation.

Approach

The creative direction emphasized storytelling through seamless motion — illustrating the customer’s journey from signing the rental agreement to the arrival of a Hertz driver at the pickup point.

Pre-Production:

Developed a detailed script and storyboard approved over two client meetings.
Planned each scene to ensure consistency in tone, timing, and message delivery.

Production:

Two-day shoot across multiple locations – Central, Pok Fu Lam, and the Hong Kong–Zhuhai–Macao Bridge.
Cast two professional actors with hair and makeup support.
Crew: 1 Director • 2 Videographers • 1 Assistant • 1 Producer • 1 Stylist.
Used drone shots, gimbal tracking, and slow-motion sequences to enhance cinematic flow.
Client monitored scenes live through a wireless video monitor.

Post-Production:

Integrated licensed international footage to depict cross-border services.
Conducted color grading and After Effects animation for logo, tagline, and text overlays.

Result / Impact

The final 60-second 4K video effectively communicated Hertz’s brand promise — “Seamless Mobility Across Borders.”

It was used in corporate presentations, investor pitches, and staff training across Asia-Pacific.

The luxurious visuals and practical narrative strengthened Hertz’s positioning as a trusted, premium rental provider bridging Hong Kong and mainland China.